The best place to begin is where we got our name.

The Allied Forces had just won a quick and decisive victory in the first Gulf War. The efficiency and the effectiveness of the forces were notable. Doug Krug , co-author of the book Enlightened Leadership: Getting to the Heart of Change , was watching CNN interview one of the Generals in Saudi Arabia .

The General who shared his observations and analysis on why the Allied Forces were so successful commented: 'The chain of command has empowered the armed forces in the field to get the job done. Decisions are being made at the battle front, not by the brass in Washington . Now that's enlightened leadership.'

Three years later, the book was published by Simon & Schuster. The book is in its 30 th printing and has sold over 200,000 copies worldwide.

What we've learned is a profound demonstration about the power of human capital, and that is the power at the very core of our work.

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